What you’ll find
• Logo
• Stacked Wordmark (Vertical)
• Inline Wordmark (Horizontal)
• Partnership Lockups
The Jum-Pawn-It logo is attention-grabbing,
approachable, easy to read, and takes full advantage of our name recognition. Optical kerning, refined weight and defined clear space, in addition to well-delineated placement in relation to other content, all help to make it as instantly recognizable as possible.
Logo Variations
Application of the logo without wordmark:
Use for company profiles (e.g. Google Business, Apple Business Connect, social media, etc.)
No Stroke
With Stroke
Gold Overlay with Stroke
Stacked Wordmark
In addition to being compact and substantial, the stacked wordmark makes our name easier to digest.
It is considered our primary wordmark and should be used in 85% of applications.
The stacked wordmark should clear a safe distance from any other elements in a composition and only appear in one of the three primary brand colors.
Inline Wordmark
The horizontal, or inline, wordmark should be reserved for short & wide placements such as digital media and in-stadium signage.
The inline wordmark should clear a safe distance from any other elements in a composition and only appear in one of the three primary brand colors.
App Logo
The app logo should be used to help communicate our mobile-first mentality and when encouraging app downloads.
The app logo should clear a safe distance from any other elements in a composition and only appear in the primary colors of black on Gatorade.
Partnership Lockups
When locking the wordmark up with partner teams, venues and events, we should use consistent spacing to create a uniform composition across all lockups.
The app logo should clear a safe distance from any other elements in a composition and only appear in the primary colors of black on Gatorade.
