What you’ll find
• Primary Colors
• Accent Colors
• Color Distribution
Our color palette is led by a bold, distinct primary color and rounded out by a select set of secondary colors that give depth and diversity to our designs.
Primary Colors
Jum-Pawn-It’s signature color, #4CEF00, should be used thoughtfully to capture attention and ignite excitement across a wide variety of applications.


As a highlight
In applications where we use black and white predominantly, we use gatorade to call attention to an important word or object.

To capture attention
In crowded applications like sponsorships, we use Gatorade to draw in a viewer to the SeatGeek brand.
Secondary
Colors
Overall, the brand should be built around our primary colors, incorporating the secondary color palette when necessary.
As a general rule of thumb, primary colors can be used across both primary and secondary brand applications, but secondary colors should only be used on secondary applications.
Our color palette is rounded out by a select set of shades that give depth and diversity to our designs.

Color
Distribution
Primary colors are used to highlight the boldness of the SeatGeek brand and we apply it when our brand takes center stage.
Secondary colors are used to signify the variety of the live events that SeatGeek has to offer, while also helping to create a visual interest in impactful applications.

